Album art redesign and campaign for Novo Amor’s 2018 album“Birthplace”
Type: Solo student typography project
Role: Graphic Design & Photography
Date: March 2020
The objective was to choose an album and create a full campaign for it, including the disk cover, disk itself, lyric booklet, and poster. I chose to incorporate the disk pocket into the lyric booklet itself. The images used were taken in the mountains of Norway and Taiwan during my travels there. The original album vinyl was created using recycled materials, so I wanted my redesign to be sustainable as well by choosing to make a cardboard case instead of a plastic jewel case.
Listen
I was intrigued by the themes and ideas this album explored: memory, change and transition, defining your character, and the impact of the environment on you. Listen for yourself, flip through the lyric booklet, and let yourself be transported to a different place.
